You may not have given any thought to how websites use data to improve their services, measure how popular the site is, or make sure that you receive content or digital adverts of interest to you.
These processes require information to be collected and processed. This commonly includes information about the devices you use (such as laptops and mobile phones), your location and information obtained from your browsing activities. This information is collected using cookies (small files of data sent by our website, and stored on your device) and other similar technologies such as tag, pixels and device identifiers which are deployed on or collected from your device when you land on a website or access content through a mobile app.
This policy also covers the cookies that we place in our marketing emails. These cookies help us to understand which emails are opened (and when), which are ignored, and which types of content prompts people to click through to our website.
The types of cookies that we use:
- Strictly necessary cookies: these are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website or use shopping baskets.
- Analytical and performance cookies: these allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. All information these cookies collect is aggregated and anonymous (i.e. we cannot identify you as an individual using the data).
- Functionality cookies: these are used to recognise you when you return to our website. This enables us to personalise our content for you and remember your preferences. For example, if we know that you are interested in certain products, we may present this prominently on the website for you.
- Targeting cookies: These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties (such as our third-party advertising partners) for the purpose of making advertising displays more relevant to your interests on other sites too.
Some of the cookies that we use are deleted when you close your browser. These cookies are known as 'session cookies'.
Some other cookies have a longer lifetime (which varies cookie by cookie) and will be stored on your device until their expiration date. These are known as 'persistent cookies'.
Third party cookies
We have deployed a cookie "consent management platform" which means that you will normally see a message on our website before we place cookies on your device or browser. The message will describe the types of cookies we use and what information they might collect.
We will not place (and we won't permit third parties to place) cookies other than "strictly necessary" cookies on your device or browser when using our website unless you have told us that you are happy to do so using the consent management platform. You can update your preferences at any time by clicking on the ‘Cookie Settings’ link at the bottom of this page.
If you do change your mind and choose to reject some or all cookie types, please note that we won't be able to remove any cookies that have already been deployed to your device. You can remove cookies that have already been deployed by engaging with the settings of the browser and device on which you have accessed our website.
You can also block cookies by using your browser settings. However, if you use your browser settings to block all cookies (including strictly necessary cookies) you may not be able to access all or parts of our website.