Restoring Our Earth Through Innovation
This year's Earth Day theme is Restore Our Earth, which focuses on emerging green technologies, natural processes, and innovative thinking to restore the world's ecosystems. At Keter, we strive to innovate new processes, technologies, and products every day, bringing sustainability to the forefront of our business objectives. Today we highlight two exceptional employees who have helped innovate Keter's sustainability goals, Hanna Spaander, a Research and Development Manager, and Gali Kudin, a Material and Technology Manager working as part of the team at the Keter Innovation Centre of our offices in Herzliya, Israel.
In 2017, Hanna and Gali connected through their work when they both realized they shared the same aspirations in challenging design and operation processes, introducing innovative and sustainable materials while keeping up with the latest trends. The pair set out to make a sustainable resin product that would look like concrete, imitating the imperfections and variations in color. Strong and supremely functional concrete has been a construction essential since Roman times. Its neo-industrial look is now widely embraced by designers becoming an exciting international trend that adds a striking contemporary statement to any space. Figuring out how to make resin look like a completely different material while keeping sustainability at the forefront was no easy feat. With much dedication, persistence, and critical thinking, the Beton line – Hebrew for the word concrete - launched later that year. Presently, along with their respective teams, the duo is hard at work creating a carbon-neutral version of the Beton line in partnership with UBQ.
As a company that works with resin, we make it a primary point to be sustainable and promote a circular economy. As Hanna states, "We work in the plastics industry, and we are doing our best within this space to see how we can make a positive change towards greater sustainability." Currently, Gali, Hanna, and the Keter Innovation Center team are working with UBQ on ways to take waste that otherwise cannot be recycled, waste that would otherwise go to landfills, and re-processing it into a compound that can be used as a raw material. This innovative project would give non-recyclable items another lifecycle that they would otherwise not receive.
Stay tuned through April as we highlight other ways Keter is a leader in innovation and sustainability.